Letters to Wendy’s by Joe Wenderoth

“Wendy’s needs a stench area. People like a stench. Their initial reaction—pained withdrawal—is always quickly followed by cautious fascination. A stench is a stink that has found a way to entrench itself. It is metaphor: abstraction digs in to a real body and decomposes it to the point of presence. People like a stench because it mimics their own truest moments.”

-Joe Wenderoth, 2000