The Medium is the Massage by Marshall McLuhan
“The poet, the artist, the sleuth—whoever sharpens our perception tends to be antisocial; rarely ‘well-adjusted,’ he cannot go along with currents and trends. A strange bond often exists among anti-social types in their power to see environments as they really are. This need to interface, to confront environments with a certain antisocial power, is manifest in the famous story, ‘The Emperor’s New Clothes.’ ‘Well-adjusted’ courtiers, having vested interests, saw the Emperor as beautifully appointed. The ‘anti-social’ brat, unaccustomed to the old environment , clearly saw that the Emperor ‘ain’t got nothin’ on.’ The new environment was clearly visible to him.”
-Marshall McLuhan, 1967
