The Culture of Narcissism by Christopher Lasch

“In a simpler time, advertising merely called attention to the product and extolled its advantages. Now it manufactures a product of its own: the consumer, perpetually unsatisfied, restless, anxious, and bored. Advertising serves not so much to advertise products as to promote consumption as a way of life. It ‘educates’ the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment. It upholds consumption as the answer to the age-old discontents of loneliness, sickness, weariness, lack of sexual satisfaction; at the same time it creates new forms of discontent peculiar to the modern age. It plays seductively on the malaise of industrial civilization. Is your job boring and meaningless? Does it leave you with feelings of futility and fatigue? Is your life empty? Consumption promises to fill the aching void; hence the attempt to surround commodities with an aura of romance; with allusions to exotic places and vivid experiences; and with images of female breasts from which all blessings flow.”
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“To the performing self, the only reality is the identity he can construct out of materials furnished by advertising and mass culture, themes of popular film and fiction, and fragments torn from a vast range of cultural traditions, all of them equally contemporaneous to the contemporary mind.”

-Christopher Lasch, 1979